ADVERTISING FEATURE

Whether you want to be part of the ruck or prefer to ‘prop’ up the bar, London Beach Rugby is an event not to be missed this summer. Now in its third year, this year’s event is being held on Friday 31 July and Saturday 1 August in Finsbury Square, London.

Day one of the event sees corporate rivals going head-to-head, with teams including EY, Clifford Chance and JLL aiming to be crowned City champions.

On the Saturday the party really kicks off as ambitious amateur teams take to the sand. Veteran clubs and new hopefuls will dive, dart and sprint across the pitches. Sharps Brewery Doom Bar ambassador Phil Vickery and his hand-picked side will also be showcasing their tricks in a bid to triumph.

If you’d rather be sitting in the front row than playing in it, outdoor sport and sunshine is the perfect excuse to come and enjoy the match-day atmosphere. It’s free to watch the games, while the Beach Bar and DJ will make sure nobody swings low when the rugby action stops.

“It’s World Cup year and rugby fever is sweeping the nation,” says London Beach Rugby director Myles Waud. “London Beach Rugby, now bigger and better than ever before, is the perfect event to get your first fix ahead of the international tournament later this year. Whether you bring a team to play or bring your mates and watch – don’t miss out.”

Over the two days, London Beach Rugby hopes to raise a huge amount of money for chosen charity Help for Heroes. Admission is free so charitable donations are appreciated to further this worthy cause.

Not only will Sharps Doom Bar be on hand to cool things down but partners CityJet, hydration brand CocoPro, apparel supplier BLK and Rugby Radio are all proud to be involved in this prestigious event.

It’s not too late to register your team – click here for full details on how to get involved – and all the information about the tournament is below.

When: Friday 31 July 2015 – Corporate Cup, midday-7pm (bars open until 9pm)

Saturday 1 August 2015 – Club Cup, 11am-6pm (bars servicing wine, beer and spirits + DJ open until 11pm)

Where: Finsbury Square, EC2. The nearest tube is Moorgate.

Tickets: Admission is free for all spectators but a charitable donation to partner Help for Heroes would be appreciated.