In 2003 rugby union changed forever. Not just because of Jonny Wilkinson and company becoming the first northern hemisphere team to lift the Rugby World Cup but because of what…
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The rugby business must seek more outsider ideas
There are umpteen books written about what business could learn from elite level sport. A certain type of business owner likes the idea that what they are doing is in…
Reimagining the future of rugby broadcasts
Let’s talk about Object-Based Broadcast (OBB). It should genuinely give viewers the ability to control pretty much what they want from live rugby broadcasts – to the point where they…
The sabbatical could become more commonplace for top rugby stars
Back in 2012, Richie McCaw announced his intentions to take a six-month sabbatical away from rugby. The following year Dan Carter followed suit. Four years later, Ben Smith took the…
Paul Williams: Rugby wages must conform to financial reality
As someone who spends most of their time working in advertising (many will say that’s obvious based on the nonsense in my rugby content), the 1980s remain the glory period…
Paul Williams: Why do only hookers throw in?
In the modern game, hookers are the only ones that throw the ball into the lineout. Like Harry Potter, and often with as much scarring on the forehead, they are…
Paul Williams: Double headers and A-team games could be Tier Two future
What can be done to ride the wave of Portugal's success?
A tribute to mad methods of Springboks coaching duo Erasmus and Nienaber
The ‘war council’ moment during the recent World Cup semi-final between England and South Africa summed up the madness as well as the brilliance of the Springboks coaching duo. At…
Breaking down the unconventional brilliance of the winning Pollard kick
Sometimes you don’t realise that adrenaline can carry a kick three to four metres beyond your range. I had a kick against Cermont before, which was 55 metres. That was…
Why Ireland versus New Zealand ranks amongst the greatest matches ever
It was an instant Rugby world Cup classic in Paris. More of the same please!